Facebook ads: Testing in third party mobile apps
On January 22 this year, Facebook revealed that it is expanding its reach by testing ads in third party mobile apps. Facebook didn’t reveal any information related to its hand picked partners (mobile apps) and figures related to this experiment. So how can we make predictions about its success or failures? The answer is, we can’t. To be honest, our experiences with two tech giants (Google & Facebook) has proved two things consistently right over the course of time.