Facebook Advertising Tools Delivering to The Right Audience

Optimize your ads through these handy tools.

In our last post, we shared our thoughts about Facebook testing its ads in third party mobile apps. Facebook has not yielded any official results regarding the test. However, we are optimistic about its success. While developing the previous post for our readers, we realized the potential opening of the floodgates of Facebook ads in near future.

It is obvious that once Facebook opens the ads in third party mobile apps for public; small and medium sized companies will immediately run towards it, simulating a California Gold Rush of the 21st century. In August 2013, a research suggested that there is a $ 20 billion gold pot at the end of the mobile advertising rainbow. When we first heard about Facebook buying Whatsapp, we thought it is to support Facebook’s monetization through ads. However, Mark Zuckerberg and Jan Koum have reiterated that monetization process of Whatsapp won’t be through ads. Yet, we still feel that this may have some sort of impact on mobile advertisement.

Tools for Marketing

So, what do we have in our hands to cope up with $20 billion gold pot? Well, we have plenty of tools to monitor and manage social media ads. This will help us understand how we can utilize social media ads to cash in the most out of that $20 billion gold pot. Mobile advertisement is not only a gold pot, if not handled carefully, it has the potential to become an investment sucking abyss.

By using the following tools sensibly, you can display a better ad and increase your chances for a better ROI:

Facebook Ads Manager

You have witnessed several ads around your Facebook profile with a “sponsored” tag. The idea behind Facebook’s paid advertisement is to show your ad to the people who have shown interest in the same genre through different user activities. For example, liking a page, sharing a video, playing a game, using an app, etc. Facebook Ads Manager helps new users to discover options for advertisement. This tool helps to develop ads, content of sponsored stories, setting budgets and monitor and analyze the impact of the campaign.

Power Editor

For brands and companies using multiple ad campaigns, Power Editor is the right tool. It is an advanced tool for users who are running and managing multiple campaigns with different types of target audience. All new features of Facebook ads are firstly rolled out to Power Editor, yet another reason to use it. It is a wonderful tool for campaigns to create a custom audience by age, gender and other demographics.

Action Spec Preview Tool

Just like Google’s Ad preview tool, Action Spec Preview Tool lets you preview the ad copy and other aspects of your promotion. You may also view several other features like reach estimates and it also helps you target the right kind of audience.

Facebook Object Debugger

It is very important that your ad, stories and updates appear to your target audience just as you want. Broken links, images and scattered ad copy may result in thousands of impressions without any conversion. Facebook Object Debugger is a tool which helps you to reboot metadata, thumbnails, page title, and description. This tool also helps you understand what Facebook has been extracting from your page or site. This information helps you to sort out tags, name and structure and other insights.

Wrap Up

The storm of ads is about to hit smartphones, and there is a lot to gain and lose. Facebook ads are not all about creating and developing a perfect ad copy. It is also about delivering it properly to the right audience. The above mentioned tools will help you display a better ad, thus increasing your chances for a strong ROI.