Marketing is an important business function that works in a challenging environment. The scope of marketing is continuously changing because the expectations of customers are always fluctuating. Marketers today are forced to be on their toes as they thrive to build customer relationships. To be a successful marketer today, you need to learn much more than the basic concepts of marketing itself. You have to keep evolving and most importantly, you have to be creative.
As consumers become more familiar with digital technology, businesses are evolving their marketing strategies to meet expectations. Websites and applications are now considered an essential part of a brand’s presence. The digital age is making it possible for brands to connect with their clients all over the world and reach out effectively to their specific target audiences. However, with so much reach, it is easy to get befuddled and make mistakes while communicating to your audiences digitally.
Facebook is a community 1 billion people strong! Of these, 50% log on to Facebook every day. This is why many non-profit organisations are using Facebook features to raise awareness about their causes, invite donors to their events and increase donations. Facebook itself has published several guides for non-profit organisations in its Resource Center. Let’s look at some ways in which you can drive donors to your cause:
According to mobithinking, 46.7% of the total mobile audience use their smartphones to access applications. Thanks to social media, word about the best user experiences is spreading around the globe. As UX design evolves, so does the consumer’s level of expectations. In today’s world, apps can’t be just “good enough”; they have to be “the best” to become viral. When you’re starting to develop Facebook marketing applications, it helps to have some benchmarks in mind. We’ve compiled a list of five tricks behind Facebook marketing apps that have driven the most viral sharing so far:
Mobile is taking over the world by storm. In the US alone, 48% smartphone users have confessed that they discover brands through apps. This makes a staggering 1.5 billion users in the US for whom mobile apps are the number one source for advertising. With the majority of consumers on the move, brands are making creative strategies to use this medium to get their message across to their target audience. One of the ways of engaging your mobile audience is to develop smartphone applications.
