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04 Jul 2013

The Most Important Marketing Metrics to Consider

As we discussed before, the modern marketer is part artist and part scientist. The artist part takes care of the creativity of the campaign messages while the scientist part analyses marketing metrics and generates reports for the boss to understand how marketing efforts are contributing to the company’s business. In this post, we’ll share five marketing metrics, their importance, how to calculate them and what observations to make from the answers.



13 Jan 2013

Why Brands Perform Competitor Analysis

Today, all brands and Organizations have to operate in a very competitive and fast paced environment. Brands are always looking for opportunities to hop on and gain competitive advantage in the industry. On the other hand, some of the brands think that it is best to get on with their own plans and completely ignore the competition, while some of them become so obsessed with tracking their competitors that they even use illegal methods to get the information. Brands that have strong knowledge about their competitors and their activities, helps brands to make better decisions for their marketing strategies.