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Social Blog

01 Jul 2013

7 Things You Must Do Before Jumping Into Brand Promotion

There are hundreds of blog posts about what to do and what not to do when promoting a brand on the web. With advancements in digital communication technologies, brands are distributing their messages across various platforms. If you’re just starting out, it can be slightly overwhelming. What helps is to take a step back and realise that at the end of the day, no matter what platform you use to promote your brand, there are a few simple things that will kick you off in the right direction. Once you’ve lift off, it’s only a matter of time that you will learn to adapt to different media.

24 May 2013

The Modern Marketer

Marketing is an important business function that works in a challenging environment. The scope of marketing is continuously changing because the expectations of customers are always fluctuating. Marketers today are forced to be on their toes as they thrive to build customer relationships. To be a successful marketer today, you need to learn much more than the basic concepts of marketing itself. You have to keep evolving and most importantly, you have to be creative.

20 May 2013

6 Rules of Marketing Strategy for the Digital Age

As consumers become more familiar with digital technology, businesses are evolving their marketing strategies to meet expectations. Websites and applications are now considered an essential part of a brand’s presence. The digital age is making it possible for brands to connect with their clients all over the world and reach out effectively to their specific target audiences. However, with so much reach, it is easy to get befuddled and make mistakes while communicating to your audiences digitally.

12 Feb 2013

10 Reasons Why Your Promotional Campaign Is Not Working

“Sale. Sale. Sale.” Three words that advertisers use as a trap for their target audiences. But just three words don’t guarantee lead generation and increase in sales – which is exactly what you require from your promotional campaign. If your social media campaign didn’t work out as expected and if you’re tired of going through articles and checklists for conventional campaigns and still finding it hard to detect the problem, read our top ten reasons why digital advertising may not be working for you:

13 Jan 2013

Why Brands Perform Competitor Analysis

Today, all brands and Organizations have to operate in a very competitive and fast paced environment. Brands are always looking for opportunities to hop on and gain competitive advantage in the industry. On the other hand, some of the brands think that it is best to get on with their own plans and completely ignore the competition, while some of them become so obsessed with tracking their competitors that they even use illegal methods to get the information. Brands that have strong knowledge about their competitors and their activities, helps brands to make better decisions for their marketing strategies.