After teasing rumours about flat design and improved functionalities for months, the new Apple iOS7 has finally been revealed. At the WWDC 2013, Tim Cook emphasised that the iOS powers 600 million devices across the globe and has been ranked at the top in customer satisfaction by JD Power nine times in a row. This means that Apple can’t bring drastic changes to the operating software as that could confuse a huge audience.
The world is connecting to the internet. Among the thousands of websites and apps that your customers browse through every day, it’s tough competition to stand out and make an impression. Whoever said “the first impression is the last impression” definitely had UX design on his mind. In the virtual world, the first impression, which is built in less than five seconds, is your saving grace to gain or lose a customer. Let’s take a look at some ways in which you can impress your customer and create a lasting impact:
As technology evolves, so do products and packaging. The world is moving into the digital lane and your product may be a website or an application that will only ever exist in the virtual space. In this day and age, your product’s design should speak for itself to convince the prospective buyer. The question is: how? The straight answer is in the definition of design itself. First and foremost, you should know that design is a tool of communication. We design to convey a message and to get a reaction. When a consumer experiences your product’s design, he understands more than just features.
“Sale. Sale. Sale.” Three words that advertisers use as a trap for their target audiences. But just three words don’t guarantee lead generation and increase in sales – which is exactly what you require from your promotional campaign. If your social media campaign didn’t work out as expected and if you’re tired of going through articles and checklists for conventional campaigns and still finding it hard to detect the problem, read our top ten reasons why digital advertising may not be working for you:
Online shopping still has a long way to go to overtake the traditional shopping trends i.e. physical marketplaces. But, over the past few years it has shown a tremendous growth and became very popular among those who are frequently making online purchases. Online retailers also attract a huge number of potential customers by making the user experience more user friendly, which leads them to innovate E-commerce ideas that have never been used before or are very unique in nature.
