For 2012 edition of the annual bodybuilding convention in Las Vegas, Optimum Nutrition was all set to unveil their latest product and the hype in the industry was massive. Due to this, Optimum Nutrition wanted to allow their most loyal fans a way to enter their booth without having to wait in massive lines.
We proposed a VIP Pass that would not only allow their fans to get in faster, but also reward them with goodies no other booth visitors would get. To get a VIP Pass, they simply need to head over to the Optimum Nutrition Facebook Page, ‘Like’ it, and enter their e-mail address. Once they do this, they will be given a QR Code which they can either send to their smart-phone or print out.
The user takes this QR Code with them to the entrance where an Optimum Nutrition employee will be waiting with a customized smart-phone application through which they will scan the VIP Pass and allow entry. This also tracks the VIPs that entered, allowing Optimum Nutrition to later reward them with prizes!
Both, the application and the convention were a massive success for Optimum Nutrition!Launch Project
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