Kate Walsh, best known for her roles on the hit TV shows Grey's Anatomy and Private Practice has launched a new fragrance called 'Your Boyfriend'. It is one of the hottest new perfumes on the market this valentine's day. Kate and her team have been known to embrace the social trends by constantly putting up video blogs from behind the scenes at their sets to using their Facebook Page to constantly communicate with their fans.
For this particular campaign, we have developed a Flash module that allows users to select from several different scenarios for which the scripts were written by Kate herself as well as starred in with several hilarious and talented people. These are themed around the topic "Don't let this happen to you" which depicts you as the lonely single person on valentine's day.
Through the Flash customization module, you can customize these videos for your friends and send them the video either by posting on their Facebook profile, Tweeting it or by E-mailing them.
In it's first day online, over 1000 videos were created and over 10,000 views across all platforms were served.Launch Project
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