Founded in Dublin, Ireland, Butlers Chocolates has become a staple across Europe and now expanded to many other countries such as Dubai and Pakistan. They are a part of a niche market, they are known for their high quality chocolates.
We created a new application to get the brand in front of online consumers and propagate Butlers chocolates in a socially engaging way. The category application—I Love Chocolate— enables Facebook users to send their friends virtual chocolate gifts.
In order to provide incentive to the users, we created a Football World Cup contest in which the user would Like the Facebook Page and enter the contest. They then predict the winner of the World Cup along with the top goal scorer and have a chance to win dinner for two at Butlers Chocolate cafe.