Founded in Dublin, Ireland, Butlers Chocolates has become a staple across Europe and now expanded to many other countries such as Dubai and Pakistan. They are a part of a niche market, they are known for their high quality chocolates. They now have cafes opened across the world, which also serve coffee, deserts and even sandwiches. - www.butlerschocolates.com
Cygnis Media created a new application to get the brand in front of online consumers and propagate Butlers chocolates in a socially engaging way. The category application—I Love Chocolate—enables Facebook users to send their friends virtual chocolate gifts. Users select from a gallery of Butlers-branded chocolates and generic items and pass them on to their friends, who receive the gift and are offered the opportunity to send chocolates themselves.
We proposed a Facebook page targeted towards their local customer base. They would be able to collect their fans in one place and be able to interact with them, inform them of upcoming events, specials and more.
In order to provide incentive to the users, we created a Football World Cup contest in which the user would Like the Facebook Page and enter the contest. They then predict the winner of the World Cup along with the top goal scorer and have a chance to win dinner for two at Butlers Chocolate cafe.
The contest showed a good response, garnering 200 sign-ups on the first day alone. (The contest is still in progress; check back for updated statistics once the World Cup is over). This allowed Butlers to spread the message to their customer base about the World Cup specials available at the cafe and helped them entice customers to watch the matches at Butlers. The result was a packed house every evening and night during match hours at the cafe.
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