Since 1877 Cabot has been providing users the tools, materials and guidance needed to create beautiful decks with outstanding quality. Cabot reached out to us to design an application for them, in which users would submit images of their decks and share with the world.
In this application, users are able to browse entries made by the community and vote on the ones that stand out for them. If they really like a particular entry, they can even share it on their profile wall. Those that wish to contribute can do so by submitting their own deck entry. The incentive for sharing was that a winner would be announced every week for the duration of the campaign.
The results were so impressive, the team decided to double the amount of time the campaign would stay live. Deck of the Week will continue to be a part of the Cabot brand in the future as well.
Launch ProjectMore Work
-
NFL - I am LeonCustom Facebook Page Application
The NFL Network has gotten into the Leon Sandcastle spirit, and the app we have designed and developed for their Facebook Page lets users Leon-ise their photos and add it to the gallery....read more
-
Sensodyne Feel Good MomentsCustom Facebook Contest
To engage better with their fans, the Sensodyne brand launched a Facebook application that allows their users to share their "Feel Good Moments"...read more
-
Parker - Play Dirty SweepstakesFacebook Sweepstakes Applications
Parker is a major hollywood blockbuster set for release in January 2013. The team over at IGN and Parker are teaming up to give away cold hard cash!...read more