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Objective

Cadbury Dairy Milk

Cadbury Dairy Milk Chocolate, one of the most popular chocolate brands in the world, decided to do a Mega Promotion. They reached out to us to design and develop a Facebook Application to give out prizes to people who enter in the code found on their wrapper.

What we did

Chocolate App

We were given a list of ‘winning’ codes which we entered into a system. We then created a Facebook application through which people could enter the code found on their Cadbury Dairy Milk Chocolate wrappers. Winning codes would receive instant confirmation and would be announced on the Winners Page.

Results



Hundreds of thousands of codes were entered into the application and over 100 iPhones, iPods and iPads were given away as prizes and one lucky grand prize winner was able to win a BMW!

Launch Application