CandyLand Paradise is a leading chocolate brand and were looking to take their latest branding initiative to the social platform Facebook. The Brand Crew came to us requiring a Facebook Application for CandyLand Paradise that would allow users to take a quiz designed in a humorous manner, along with having the ability to send virtual gifts (themed according to Paradise’s brand image) to their friends while incentivizing invites by specifying that for every friend you bring to the application, either via the newsfeed or through the invite friend feature, you will earn an additional entry into the lucky draw and have a higher chance to win great prizes.
The Facebook Page has grown from 0 to 20,000 in 2 weeks flat. With the contest scheduled to run for 4 weeks before the giveaway is announced, what was a small social campaign has grown larger than expected and will probably finish with 300% more entries in their giveaway contest than initially expected. A fun filled application for the masses with the ability to win tons of free stuff – what more could one ask for?
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