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Background

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dU is a huge brand in the mobile phone industry in the UAE. On the occasion of the country’s national day, with our help, dU launched an application called "dU Song".

What it‘s about

dU enticed users to show their poetry skills and patriotism by asking them to submit verses which can be used in creating a UAE anthem. dU used the selected verses and prepared a song with the help of three major music artists of the region.

Results



Approximately 10,000 entries were received and winners were chosen to receive iPad Minis as well as receiving the honor of having their verses chosen to appear in the anthem.

Launch Application