For San Diego Comic-Con 2012, IGN asked the participants at the event the age-old question, "What would you do for a Klondike Bar?" and you wouldn't believe some of the answers they got!
IGN sent out a team of reporters, sponsored by Klondike, to cover the event. They went around on the floor and asked random people dressed up in the craziest costumes they could find, “what would you do for a Klondike bar?” They had some whacky answers which they were then asked to prove. All of these events were recorded and the videos were uploaded instantly to the Facebook Application where users were able to vote for the best ones.
At the end of the event, the people with the highest votes from the IGN Facebook Page fans were given gifts and prizes for being good sports and participating in the festivities. All-in-all, another exciting comic-con and another successfully Facebook Application for the good people over at IGN.