For the an upcoming Comic Con, IGN wanted to spark debate and discussion amongst their fans on a subject that was very hotly contested amongst comic book enthusiasts; the best villains.
We created a Facebook application through which users would be able to create a list of their Top 10 comic book villains. They would also be able to share these lists and compare with their friends. Of course, no social app would be complete without a commenting ability for smack talk.
With over 50,000 lists created before and during the Comic Con event, the application was able to drive massive traffic to the IGN website as well as increase the Likes on their official Facebook Page.