Wendy’s created an inspiring new campaign in which they had a Facebook application through which users were allowed to create their own T-Shirts using Wendy’s logos, assets, fonts and other library items. They would then be able to submit these T-shirts online to be voted on.
IGN teamed up with Wendy’s to promote this application and we helped them do it through a sweeps and voting application. All IGN users that would visit the Wendy’s tab on the IGN Facebook Page and went over to create their own Wendy’s shirt through IGN were entered in a contest to win several gaming prizes from IGN.
This campaign successfully drove thousands of users to the Wendy’s application, helping boost it’s numbers tremendously and make it a roaring success.Launch Project
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