The infamous NFL Coach Bill Belichick of the New England Patriots was recently honored by the NFL Network which ran a documentary detailing his life and told this fantastic story of his rise to fame.
We were approached to create an application through which his fans would be able to show their support for him. They say imitation is the greatest form of flattery and for this reason, fans will 'check-in' to the application wearing the infamous Belichick hoodie (which he seemed to always be wearing no matter the time or place) and conducting themselves in his mannerisms.
Users are also able to take pictures using their smartphones and tweet them directly to @nflnetwork with the tag #belichickin and get entered into the application. Over the course of the campaign, thousands of fans checked-in from their locations writing messages of support for the legendary coach while wearing his hoodies and holding prop clipboards while they fake yelling at their friends.
The Bill Belichick documentary aired on the NFL Network in September 2011.Launch Project
Sensodyne Feel Good MomentsCustom Facebook Contest
To engage better with their fans, the Sensodyne brand launched a Facebook application that allows their users to share their "Feel Good Moments"...read more
Film School ChroniclesVideo Submission FB App
IGN, in collaboration with the new movie Chronicle, reached out to aspiring young film makers and give them a chance to show-off their short films....read more
Trident - Fun LiberatorCustomized Facebook Application
Trident approached us to design and develop a customized Facebook Application "Fun Liberator" which would allow users to create their own statement boards and enter the competition to win some exciting prizes....read more