During the off-season it is always difficult to keep the excitement levels up and we wanted to do this by utilizing the upcoming NFL Draft in 2012.
We put together a Facebook application that gives fans the chance to select a player from the 2012 draft whom they feel most appropriately fits certain categories (Most likely to be on Dancing with the Stars, Most likely to win a Superbowl, etc.), similar to high school yearbooks.
Upon selecting a person for each category, you get to find out what percentage of the fan base also voted the same as you. At the end, you get to see the entire yearbook with the people nominated the most in each category.
Once you are done nominating players, you can create your own rookie photo. Select the jersey of your favorite team, upload your picture, and have your face cropped onto the photo to have your very own Rookie Photo! Share it on your profile and show it off to your friends.
The project was deployed across multiple Facebook pages with large fan bases such as the NFL, The Arizona Cardinals, the Houston Texans, The NFL Network, The NFL Redzone and many more with a combined fan base of over 50 million!
The application was a roaring success with immense traffic generated. More than 100,000 yearbooks were in circulation and we saw some really creative rookie photos made as people’s Facebook display pictures!