The NFL Gifting, Salute To Service application was designed in honor of the Veterans’ day and to show support to the military troops at home or abroad.
We developed a virtual gifting application which had branded NFL products such as jerseys, mugs, hats, etc. Users could send these to each other as tokens of appreciation and support. These would act as 10% discount coupons on the NFL Shop to buy real merchandise.
Other than the thousands of gifts that were sent by users to each other, the most successful aspect of this campaign was the fact that thousands of people posted comments about how much they appreciated the Veterans and all their hard work over the years.