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Background

Onlive Product

OnLive is the hottest new gaming system on the market, and it is on every game enthusiast’s wishlist. AskMen teamed up with OnLive to promote this system to the young adult male demographic and we helped them put together a custom Facebook tab.

About the app

The tab promoted the product, provided videos for the users to view teaching them how easy it is to setup OnLive, all the reasons why they would love it and more. Links to articles and promotional content was also made available, but the most enticing part of the page was the ability for users to join the sweepstakes and have a chance to win the ultimate dream den thanks to AskMen.

Analytics

Custom analytics were installed to ensure that maximum feedback can be attained in order to study user behavior. In order to gain access to all these goodies however, the user must ‘Like’ the AskMen Facebook Page.

Resutls



The results were stellar as the AskMen Facebook Page gained over 10,000 new Likes in 1 week after launching this tab.