Optimum Nutrition are renowned as world leaders in dietary supplement for post-workout routines. For their new product Platinum Hydro Whey they approached us to create an application where users can submit their workout routines for others to benefit from.
The contest application was designed so that users are able to read and share their ab-workouts. Upon submitting an entry, they are entered into a sweepstake with a chance to win Hydro Whey for a whole year (grand prize) or a Tub of it (9 first places after the grand prize winner).
The Optimum Nutrition brand has an extremely active and loyal user-base which was something that was mentioned to us by the brand management team, but we had to see it for ourselves to realize the extent of that statement. Regular conversion rates of contest entries were shattered by this application as we saw conversion rates over 300% higher than normal. This was due to how enthusiastic the brand's advocates are and made this application a huge success.Launch Project
Cabot Hall of FameCustomized Facebook Application
The Facebook application was designed from scratch to mimic the building where Cabot first started, in order to preserve a little piece of history. ...read more
Trident - Fun LiberatorCustomized Facebook Application
Trident approached us to design and develop a customized Facebook Application "Fun Liberator" which would allow users to create their own statement boards and enter the competition to win some exciting prizes....read more
Capcom Dragon DogmaFacebook Sweepstakes Applications
Capcom and IGN together hosted a sweepstake in order to promote the new smash hit video game Dragon Dogma....read more