Parker is a major hollywood blockbuster set for release in January 2013. The movie is about a thief with a unique code of professional ethics who is double-crossed by his crew and left for dead. Assuming a new disguise and forming an unlikely alliance with a woman on the inside, he looks to hijack the score of the crew's latest heist.
The team over at IGN and Parker are teaming up to give away cold hard cash! Users visit the application and get a look at an exclusive trailer available only on the Facebook Page. Once they do so, they can enter the sweepstake for their chance at a cut of the cash.
The application is available on the IGN Facebook Page, the Parker Facebook Page, the Parker web site and as a mobile site on the Parker microsite.
We also implemented a custom analytics panel to track the user funnels from all the different sources to compare and contrast in order to provide a report for the campaign’s media buy ROI.
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