Sensodyne is a popular toothpaste brand for sensitive teeth. In order to engage better with their fans, the Sensodyne brand, we launched a Facebook application that allows their users to share their "Feel Good Moments".
Users can submit their story and a picture to go along with it for a chance to win a new iPad or an iPhone 4s. You could also browse existing stories, share them and cast a vote for their favorite. This application also supports multiple languages for localization purposes.
Through this application, the brand new SensodyneME Facebook Page saw a growth of 20,000 Fans with over 1,000 stories submitted in a matter of weeks, making the application a roaring success.