Sensodyne, the number one toothpaste brand recommended by dentists to protect effects from acids, decided to welcome the month of Ramadan (a holy month of fasting for Muslims around the world) by providing a platform for sharing healthy food recipes in the month.
We designed and developed an application in two different languages. The target was simple for the users, share the recipes they think are incredible and receive votes for them. The top ten voted recipe submitters would win a trip to the Atlantis Hotel in Dubai.
The timing was perfect as the month of Ramadan the household cooking takes a different turn for Muslim families, and different varieties of food are consumed. The application received surpassed expectations within just a week after the launch date.