Square Trade is well known for their work in providing phone insurance. We have all been there at one point or another (whether we care to admit it or not) when we have either dropped our phone or broken it in some other clumsy way or another.
We put together a quiz on Facebook which which helps determine whether or not you are a phone killer. The application guides the user through a series of carefully orchestrated questions, the answers to which go through Square Trade’s proprietary algorithm through which the application determines whether or not you are a Phone Killer.
The application garnered a massive audience within just a week of launch with 800 quiz results shared on timelines, largely due to the fun and viral nature of the application and it’s friendly atmosphere.