Trident is much more than gum. It's a gumwich! Trident is a toy for the mouth that plays with your mind and asks your mind to play back, follow the feeling, and see what unfolds.
We created a Facebook application called "The Fun Liberator" which would allow users to express their creativity and make their own statement boards to enter a competition to win some exciting prizes.
Users get a blank canvas which they can customize with backgrounds, text, graphics, play with fonts, drag and drop to re-arrange and do much more. The more creative they are, the better their chance of garnering lots of votes to win.
There were over 5000 unique boards created and nearly 20,000 votes received with the application being shared over 8000 times. These numbers were a huge hit and made the application a roaring success.