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Discussing the latest in the enterprise, mobile, web and social apps world.


Know your customer through micro-segmentation

Know your customer through micro-segmentation

Cygnis Media Editor

Micro-segmentation is the act of understanding and identifying a customer’s needs and wants, and providing them a tailored experience that can result in a much higher likelihood of purchase.

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Mistakes in Ad Retargeting and How to Avoid Them

Mistakes in Ad Retargeting and How to Avoid Them

Cygnis Media Editor

Retargeting is a great way for you to bring back people on your website. Here are some mistakes you can avoid to improve your retargeting ad campaigns.

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Big Data & Machine Learning’s Impact on the Future of Marketing

Big Data and Machine Learning’s Impact on the Future of Marketing

Cygnis Media Editor

What do big data and machine learning have in store for marketing in the future? Learn how marketers can gain better insights into customer psychology by using big data to understand behavior patterns.

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How can UX affect your brand?

How can UX affect your brand?

Cygnis Media Editor

For any brand or company, a good user experience eventually is one of the most important aspects of any solution to meet their business goals.

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How Gaming Apps Can Reach Good User Acquisition

How Gaming Apps Can Reach Good User Acquisition

Cygnis Media Editor

It is important to reach the right users at the right time. This is possible through a lot of testing and getting key user insights.

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How to Start and make credible online Brand, Online Business tips

4 Steps to Building a Credible Online Brand

Cygnis Media Editor

Erica exclaims in the movie “The Social Network”, the web is written in ink, not pencil. Mistakes are seldom forgotten.

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