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Social Blog

18 Apr 2014

The Best Social Media Campaigns by Brands

Brands that went viral through organic reach on online media. Companies are learning to become media companies, creating original content on social media to gather fans. Social media is all about what’s happening right now and for brands to break the noise, it is important to remain relevant to the customer. This means having a central command center where posts and visuals can be easily approved by the company executives and pushed out in real time.

16 Apr 2014

Plan your digital presence

A brand these days must have a digital media presence. However, each brand and business approach digital media in a different way. Digital footprints are easy to track and are accessible to curious customers, vendors, and target audiences, who may be looking out for you on the web. Therefore, it is very important to build a good reputation around your digital presence. So, how a brand can achieve that? Well, planning is the first step in the right direction. In this post we will look into a few basic things to help build a better digital presence around a brand.

09 Apr 2014

Mobile app success; how much can it really cost?

Let’s say trading your life with someone else is possible. Right now, who would you want to be? Most people would immediately like to swap places with Bill Gates, Carlos Slim, and Mark Zuckerberg. I would not recommend that. A business magnate has to face too much pressure for a multi-billion industry.

02 Apr 2014

Gamification and Why Your Mobile App Needs It

The other day I received my Barista Badge from Starbucks. I was ecstatic and even shared the moment with my friends and followers on Instagram and Twitter. What makes it so exciting? It is that element of gamification which made me visit five Starbucks different locations and check into those locations through Foursquare app.

21 Mar 2014

How to design customer oriented websites?

The other day I was debating the recent trends of Flat design with my colleagues. The discussion was very informative, because I was trying to point out the reasons for this sudden shift in the design approach while they were providing useful insights regarding Flat vs. Skeuomorphism. The thing which we missed was the customer’s orientation towards websites and how it shaped the website designs.