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03 May 2013

Is Your Website Managing Customer Experience?

The world is connecting to the internet. Among the thousands of websites and apps that your customers browse through every day, it’s tough competition to stand out and make an impression. Whoever said “the first impression is the last impression” definitely had UX design on his mind. In the virtual world, the first impression, which is built in less than five seconds, is your saving grace to gain or lose a customer. Let’s take a look at some ways in which you can impress your customer and create a lasting impact:

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19 Apr 2013

Product Design as a Marketing Tool

As technology evolves, so do products and packaging. The world is moving into the digital lane and your product may be a website or an application that will only ever exist in the virtual space. In this day and age, your product’s design should speak for itself to convince the prospective buyer. The question is: how? The straight answer is in the definition of design itself. First and foremost, you should know that design is a tool of communication. We design to convey a message and to get a reaction. When a consumer experiences your product’s design, he understands more than just features.

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08 Apr 2013

10 Remarkable Examples of HTML5 Websites

Modern browsing has to be simple, dynamic and mind-blowing. The Internet is expanding at such a rate that websites have to work really hard to stand out. HTML5 is a dream-come-true for a website designer who wants to create an “experience” for the viewer. Long gone are the days when websites would take hours to load a Flash animation. HTML5 is easy on the bandwidth, compatible on multiple platforms such as phones and tablets (which gives Flash a hard time), and can create sensational websites!

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27 Mar 2013

What 5 Types of Facebook Marketing Apps Drive the Most Viral Sharing?

According to mobithinking, 46.7% of the total mobile audience use their smartphones to access applications. Thanks to social media, word about the best user experiences is spreading around the globe. As UX design evolves, so does the consumer’s level of expectations. In today’s world, apps can’t be just “good enough”; they have to be “the best” to become viral. When you’re starting to develop Facebook marketing applications, it helps to have some benchmarks in mind. We’ve compiled a list of five tricks behind Facebook marketing apps that have driven the most viral sharing so far:

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24 Feb 2013

10 Web Design Elements You Shouldn’t Ignore

What it takes to make your website “pop”! Less than a second. That is the amount of time you have to grab a surfer’s attention on the Internet. Your website can either pull them in or be just another tab that gets closed as soon as it is opened. In a tedious design process, it is easy to overlook some web design elements which are important and can make or break your online reputation. We have prepared a list of 10 elements that you simply shouldn’t ignore.

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