Dream Whip, a refrigerated whipped topping widely used for dessert preparation, was looking for a campaign that would encourage its users to share unique ways to use Dream Whip with their own personal recipes.
The application was developed in two different languages as the targeted audience was from UAE and Saudia Arabia. We designed the application so that users are able to submit their recipe in English as well as Arabic. The users were able to view others' recipes, share them and vote for the ones they liked.
To encourage participation, Dream Whip offered the winner a photo shoot, the recipe to be published in the Dream Whip recipe book and a marvelous vacation in Dubai. This resulted in over 10,000 users and over three times as many people viewing the recipes thanks to the Likes and Shares received.