Dream Whip, refrigerated whipped topping, widely used for dessert preparation, reached out to us to design a campaign to encourage users to share their recipes which use Dream Whip.
The application was developed in two different languages as the targeted audience was from UAE and Saudia Arabia. We designed the application so that users are able to submit their recipe in English as well as Arabic. The users were able to view others' recipes, share them and vote for the ones they liked. To encourage the users Dream Whip offered the winner a photo shoot, the recipe to be published in the Dream Whip recipe book and a marvelous vacation in Dubai.
The users shared some spectacular and yummylicious recipes. Also the positive response received from the users to share their recipes was very good and exceeded all expectations.Launch Project
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