The beloved chocolate bar that crumbles in your mouth, Flake is a staple item in the Cadbury family. Flake recently embarked on a new campaign to promote their product in the UAE and launched their new Flake Arabia Facebook Page.
In order to promote this new Page and the product, we helped Flake ask people to ‘Capture their Passion’. Users of the application were encouraged to submit their photography, be it pictures from their travels to exotic locations or simply a picture of the sunset taken in their backyard. We wanted to see it all. The application would also extract meta data from the photos and display it along with the photo (such as aperture setting, shutter speed, etc). Photography enthusiasts from the region rejoiced and took to the application in mass numbers. The application was deployed in 2 languages, English & Arabic.
The brand new Facebook Page grew to a user-base of over 100,000 Likes in a matter of months and still continues to thrive till this day.Launch Project
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