The changing landscape
Campaigns of yesterday felt satisfied with having radio, print and television coverage to reach their audience. Today however, the Internet is the cornerstone of all serious marketing campaigns. Although banner advertising on the Internet has been around for over a decade, it’s effectiveness has seen a serious decline as people’s attention spans and tolerance for them shrinks. Now, the space is ruled by apps (applications) which are a much more creative and engaging method of utilizing the online medium to reach an audience.
As a digital agency, we work closely with brands and agencies to study their core values, their campaign, the product or service they are promoting and the target audience which they are trying to reach. Based on this information and several conversations with our client we are able to propose what kind of app should be created, which platforms it should leverage (web, Facebook, Twitter, Instagram, YouTube, iPhone or Android to name just a few), how it should look, feel and act.
With over 200 projects under our belt in the last 4 years working in this industry, we can call upon a wealth of experience and expertise to make sure that the best possible experience is created for everyone involved.
Monitoring and analyzing data is a key factor which helps to determine the level of success a campaign achieves and we utilize both custom build and industry standard analytics tools to make sure we gather all the relevant information regarding user behavior over the course of the campaign.
It just makes sense
At a fraction of the cost of a standard TV or billboard campaign and with the ability to reach a global audience within minutes, apps have quickly becoming the hottest new marketing trend. Agencies and brands alike have taken notice and in 2014 have allocated a far greater percentage of their marketing budget towards custom apps than ever before. The industry is red hot and the time is now to get a custom app designed and developed that can convey your message while engaging your audience.
US Digital Agency
Cygnis Media is world’s leading online digital agency. We have been helping brands and businesses with our expertise as one of the leading US digital agency. The role of of a creative digital agency has changed a lot since Facebook, Twitter and smartphone apps. As an online marketing agency, we work closely with brands and agencies to study their values, their campaign, product, and their target audience. So that we can create fantastic apps for their marketing and advertising efforts. We have worked with the world’s leading brands like Air France, Oreo, IGN, NFL, and Toyota. As a creative digital agency, we analyze all the information and then propose what kind of app should be created, which platform should it utilize. Web, Facebook, Twitter, Instagram, YouTube, and Pinterest to name just a few. Modern day brands and agencies has realized the importance of digital media and its reach and engagement. We as a leading US digital agency has worked with world’s most renowned brands and completed more than 200 projects since our birth in 2010.
Digital Marketing Agency
As a top digital advertising agency, we have been working since 2010 in the industry. As a digital marketing agency, we have completed several projects and worked with world’s top brands and businesses. We feel comfortable working with brands, businesses, entrepreneurs and even a regular Joe. The idea to be one of the leading online marketing agency is not an easy one, there are giants out there in the industry, yet we secured some really big brands like Oreo, NFL, IGN, and Cadbury. With less than half of the amount companies and brand spent on billboards and TV adverts, apps provide global reach and that is too within a short span of time. Brands and businesses have realized that too, and now they are allocating budget to hire digital marketing agencies to build a custom app for their marketing and promotion campaigns.