Tech Blog

Discussing the latest in the enterprise, mobile, web and social apps world.


Big Data & Machine Learning’s Impact on the Future of Marketing

Big Data and Machine Learning’s Impact on the Future of Marketing

Cygnis Media Editor

What do big data and machine learning have in store for marketing in the future? Learn how marketers can gain better insights into customer psychology by using big data to understand behavior patterns.

Read on
Approaching User Experience (UX) with Analytics

Approaching UX with Analytics

Cygnis Media Editor

Here are some ways analytics data can help you enhance User Experience (UX) for your application.

Read on
Five Things An E-commerce Business Should Do In 2015

Five Things An E-commerce Business Should Do In 2015

Cygnis Media Editor

What an e-commerce business should do in the year 2015 to enhance its overall performance and user experience.

Read on
What is Digital Attribution?

What is Digital Attribution?

Cygnis Media Editor

Digital attribution is a method of identifying & then valuing a user’s action across channels & devices to achieve goals.

Read on
Importance of A/B Testing or Split Testing

Important things you should know about A/B testing

Cygnis Media Editor

The key to boost conversion rates is to do a load of A/B tests. The first few A/B tests may produce limited results, but don’t despair.

Read on
The Modern Marketer

The Modern Marketer Part Artist – Part Scientist

Cygnis Media Editor

The roles of marketers have changed with the evolution of social media. Check out the perfect recipe for a modern marketer.

Read on

Visit us 4695 Chabot Dr. Suite 200,
Pleasanton, CA 94588, USA.