What do big data and machine learning have in store for marketing in the future? Learn how marketers can gain better insights into customer psychology by using big data to understand behavior patterns.Read on
Discussing the latest in the enterprise, mobile, web and social apps world.
Here are some ways analytics data can help you enhance User Experience (UX) for your application.Read on
What an e-commerce business should do in the year 2015 to enhance its overall performance and user experience.Read on
Digital attribution is a method of identifying & then valuing a user’s action across channels & devices to achieve goals.Read on
The key to boost conversion rates is to do a load of A/B tests. The first few A/B tests may produce limited results, but don’t despair.Read on
The roles of marketers have changed with the evolution of social media. Check out the perfect recipe for a modern marketer.Read on