For the holy month of Ramadan, Cadbury wanted to give back to those in need and ask for their Facebook Page fans to share the joy. On this application, all the user needed to do was donate a ‘click’. Each click was one meal for a child in need.
The application consisted for a Joy-Counter which showed how many times people had clicked and shared their joy with others. The users were also encouraged to share this story with their friends so that more people are aware of the campaign and spared the love. This was a multi- lingual application with support for both English and Arabic. Users could also play games within the application, use the Ramadan calendar to check the fasting timings.
The campaign was a massive success and we look forward to working on more campaigns in the future with such great goals and motives.
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