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CandyLand Paradise is a leading chocolate brand and were looking to take their latest branding initiative to the social platform Facebook.
The Brand Crew came to us requiring a Facebook Application for CandyLand Paradise that would allow users to take a quiz designed in a humorous manner, along with having the ability to send virtual gifts (themed according to Paradise’s brand image) to their friends.
For every friend a person brings to the application, either via the newsfeed or through the invite friend feature, they earn an additional entry into the lucky draw and have a higher chance to win great prizes.
The Facebook Page grew from 0 to 20,000 in 2 weeks flat. With the contest scheduled to run for 4 weeks before the giveaway is announced, what was a small social campaign grew larger than expected and finished with 300% more entries in their giveaway contest than initially expected.
It is always a pleasure working with Cygnis Media! They are responsive and proactively offer solutions to meet our growing and complex needs.
Ori Applebaum, Sparkloft Media
In addition to an impressive efficiency & attention to details, Cygnis Media are app developers who proactively offer suggestions based on latest trends to help improve UI.
Rasha Suleiman, Starcom MediaVest
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
Travis Hunter, MIT University