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CandyLand Paradise is a leading chocolate brand and were looking to take their latest branding initiative to the social platform Facebook.
The Brand Crew came to us requiring a Facebook Application for CandyLand Paradise that would allow users to take a quiz designed in a humorous manner, along with having the ability to send virtual gifts (themed according to Paradise’s brand image) to their friends.
For every friend a person brings to the application, either via the newsfeed or through the invite friend feature, they earn an additional entry into the lucky draw and have a higher chance to win great prizes.
The Facebook Page grew from 0 to 20,000 in 2 weeks flat. With the contest scheduled to run for 4 weeks before the giveaway is announced, what was a small social campaign grew larger than expected and finished with 300% more entries in their giveaway contest than initially expected.
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
Travis Hunter, MIT REAP
I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later
Philip May, Co-Founder, The BarCode