Dream Whip, a refrigerated whipped topping widely used for dessert preparation, was looking for a campaign that would encourage its users to share unique ways to use Dream Whip with their own personal recipes.
The application was developed in two different languages as the targeted audience was from UAE and Saudia Arabia. We designed the application so that users are able to submit their recipe in English as well as Arabic. The users were able to view others' recipes, share them and vote for the ones they liked.
To encourage participation, Dream Whip offered the winner a photo shoot, the recipe to be published in the Dream Whip recipe book and a marvelous vacation in Dubai. This resulted in over 10,000 users and over three times as many people viewing the recipes thanks to the Likes and Shares received.
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
In addition to an impressive efficiency & attention to details, Cygnis Media are app developers who proactively offer suggestions based on latest trends to help improve UI.
It is always a pleasure working with Cygnis Media! They are responsive and proactively offer solutions to meet our growing and complex needs.
