The Dubai Racing Club was hosting the 20th Dubai World Cup this year and wanted to embrace Social Media to get the people involved in the action and bring everyone closer together.
We designed and developed DubaiRacingClub.com — a microsite which compiles and aggregates all tweets and Instagram photos sent to the hashtag #20thDWCMoments. A responsive gallery is available for people to browse all the best moments from the World Cup and contribute their own for a chance to win fantastic prizes.
The app has been a smashing success as over 20,000 photos have already been submitted with several weeks still to go. The fans have really embraced the concept and are generating a lot of buzz over Twitter discussing the event and submitting photos of themselves at the World Cup.Launch Application