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Emirates NBD looked to promote their sponsorship of the elite football club Manchester United, and wanted to tap into their fan-base with an entertaining app for football enthusiasts.
We built a Facebook centric app in which people predict the result of the upcoming Manchester United football match for the week. At the end of each match, they receive a message letting them know if they won or not so that they may try again.
We realize that a majority of the traffic these days is through mobile devices. We built this application to be optimized for mobile devices. Browsing the application using a mobile device has no limitations and all features are available.
The application has been built with a robust back-end admin panel. The schedule of the entire season is uploaded to the system and it automatically manages which match is currently being predicted, and stops taking predictions for that match 30 minutes before kick off. After the match the score is automatically updated through an API and the results are messaged to the participants.
This is a season long application and continues to grow in momentum with each passing week as more people share the application (over 5000 shares already) and hundreds of new players playing each week. It has been a roaring success.
In addition to an impressive efficiency & attention to details, Cygnis Media are app developers who proactively offer suggestions based on latest trends to help improve UI.
Rasha Suleiman, Starcom MediaVest