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With the FIFA World Cup 2014 looming, Emirates NBD wanted to jump into the football frenzy that has swept the globe and engage with their fan base on Facebook through a fun and creative application.
One of the best parts about football is how the commentators go wild when someone scores a goal. We wanted to tap into this and asked fans to re-create that excitement.
The application presents the user with 3 short video clips to choose from in which a goal is scored. They are then asked to commentate over the video as it records. The final video with their commentary is then submitted to a gallery.
Users that submit a video to the gallery are entered into a contest to win fantastic prizes from Emirates NBD.
In just a couple of weeks, the application has managed to generate a great deal of buzz on the social media networks (Facebook & Twitter) as well as press coverage in the middle east.
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
Travis Hunter, MIT REAP
I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later
Philip May, Co-Founder, The BarCode