With the FIFA World Cup 2014 looming, Emirates NBD wanted to jump into the football frenzy that has swept the globe and engage with their fan base on Facebook through a fun and creative application.
One of the best parts about football is how the commentators go wild when someone scores a goal. We wanted to tap into this and asked fans to re-create that excitement.
The application presents the user with 3 short video clips to choose from in which a goal is scored. They are then asked to commentate over the video as it records. The final video with their commentary is then submitted to a gallery.
Users that submit a video to the gallery are entered into a contest to win fantastic prizes from Emirates NBD.
In just a couple of weeks, the application has managed to generate a great deal of buzz on the social media networks (Facebook & Twitter) as well as press coverage in the middle east.Launch Application