With the FIFA World Cup 2014 looming, Emirates NBD wanted to jump into the football frenzy that has swept the globe and engage with their fan base on Facebook through a fun and creative application.
One of the best parts about football is how the commentators go wild when someone scores a goal. We wanted to tap into this and asked fans to re-create that excitement.
The application presents the user with 3 short video clips to choose from in which a goal is scored. They are then asked to commentate over the video as it records. The final video with their commentary is then submitted to a gallery.
Users that submit a video to the gallery are entered into a contest to win fantastic prizes from Emirates NBD.
In just a couple of weeks, the application has managed to generate a great deal of buzz on the social media networks (Facebook & Twitter) as well as press coverage in the middle east.
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Having Cygnis Media as our programming partner, is the equivalent of having Mohammad Ali helping you in a schoolyard fight. 1.) You will win. 2.) You will win big!
In addition to an impressive efficiency & attention to details, Cygnis Media are app developers who proactively offer suggestions based on latest trends to help improve UI.
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