The beloved chocolate bar that crumbles in your mouth, Flake, is a staple item in the Cadbury family. Flake recently embarked on a new campaign to promote their product in the UAE and launched their new Flake Arabia Facebook Page.
In order to promote this new Page and the product, we helped Flake ask people to ‘Capture their Passion’. People were encouraged to submit their photography, be it pictures from their travels to exotic locations or simply a picture of the sunset taken in their backyard. We wanted to see it all. The application was deployed in 2 languages, English & Arabic.
The application would also extract meta data from the photos and display it along with the photo (such as aperture setting, shutter speed, etc). Photography enthusiasts from the region rejoiced and took to the application in mass numbers.
12,000 active users
More than 100,000
The app gathered 12,000 active users and the brand new Facebook Page caught fire and grew to a user-base of over 100,000 Likes in a matter of 2 months, and still continues to thrive till this day.
Launch Application
I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
