Objective

Flake Bar

Keeping up with their passion for style, Flake ME wanted a competition that brings out the designer in you. We designed and developed a Facebook app that lets fans get creative and make their own fashion statements.

The app

The app takes the fans through a step-by-step process of selecting a body type and then donning it with the right outfit and accessories. Using the spring/summer collections from Stradivarious, Promod, and Bershka stores. You can then share your ensemble with your friends, vote for your favorites and browse the most popular entries.

Incentives

Facebook App for Flake

Each week, several lucky winners will be selected to go on a $500 Qanz card shopping spree. With such a lucrative and recurrent prize available, the buzz generated was huge.

Results

Over 150,000 people in just under 5 days were already talking about this campaign. Tens of thousands of submissions were received and dozens of people have already had a chance to go out and shop till their heart’s content.

Launch Application

Some feedback from our clients

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