The NFL wanted to promote the induction of Marshall Faulk, Deion Sanders and Ed Sabol into the Hall of Fame. What better way to do so than to re-cap some of the finest moments in their careers with captions written by the legendary players themselves.
We created a custom Facebook app that consisted of pictures from the players' careers along with captions. Users could share these on their Facebook profiles and engage in conversation with their friends and other fans of the iconic players, re-living those fine memories.
The campaign was a short one in duration (one week) but reached out to over half a million fans, promoting the NFL Network special on a global platform in a very short time frame.