Optimum Nutrition was participating in 2013 Arnold Fitness Festival in Columbus, Ohio. They wanted to allow their fans a golden opportunity to avoid the long lines and head straight to the On Booth.
We created and launched a Facebook application offering the users the ability to generate VIP passes by filling out a form. The first 1,000 entries were provided with a QR Code which can be printed or sent to a mobile device. Showing this code at the entrance of the ON both would grant fast access without needing to wait in lines.
The 1000 VIP passes were claimed within 2 days. The overall mood was extremely positive and everyone at the event enjoyed having this facility available to them. The concept was a success and will definitely be brought back for the next event.
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