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The Barcode: The Digital Platform for the Hospitality Industry

We worked with a group of entrepreneurs as their design & development arm, to help bring their vision to life. The Barcode is a mobile application that bars, pubs & clubs can use to reach out to new patrons by offering fantastic offers in a bold new way!

Our Contribution

Strategy, Wireframing, Prototyping, UI/UX Design, iOS App Development, Android App Development, Web App Development, Control Panel Development.

Rapid prototyping & iteration

We created several iterations of designs, prototypes and back-end portals based on which real feedback was gathered from not only the clients, but potential end-users to ensure that we were on the right track. We iterated on the builds continuously, until the best eventual solution was achieved.

Some core features of the products:

  • Portal for establishments to manage their offerings
  • Detailed reports & analytics at all levels
  • Send live notification to groups of people
  • Spending reports to calculate your ROI
  • Intelligent offer dispatch system to target the most relevant users
  • Location based offers for nearby patrons
  • Payment integration
  • Credits system to earn rewards by sharing with friends
  • A beautifully designed app for iOS & Android
  • And much much more

The Result

The pub scene in the UK will never be the same again with The Barcode. Several bars have signed up to experience how easy it is to engage with their patrons and make them loyal regulars. As the app grows, we are excited to bring it to more countries in the near future.

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