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The Bodyshop

One of the most well known body & hair care brands in the world, The Body Shop looked to expand its brand in Asia with the help of an E-commerce site. We worked closely with the brand to design & develop it from the ground up.

Our Contribution

Strategy, Wireframing, Prototyping, UI/UX Design, Front-end Development, Control Panel Development, Integration with third-party shipping APIs and Deployment.

E-Commerce Solution

We built a custom E-commerce solution instead of using off-the-shelf solutions so that it would integrate with existing 3rd party software being used in the back-office for order fulfillment, supply chain management, inventory management and digital marketing campaigns (to name just a few).

Some core features of the platform:

  • Customizable store views
  • Cross-sell / up-sell / related product offerings
  • Search & filter products
  • Tag products with keywords
  • Review, rate & comment on products
  • Newsletter management
  • Customer loyalty programs
  • Manage orders, invoicing, shipping
  • Export data to Excel
  • Stock control & thresholds
  • Real time site usage statistics
  • Wish lists
  • Customization options for SEO purposes
  • Beautiful content & promotional pages
  • Responsive design

Mobile First Approach

With a vast majority of traffic seen to be mobile devices these days, it was imperative to build an experience that is a pleasure to use on the small screen. For this reason, we applied a mobile-first approach where we designed the application from the ground-up for mobile devices and extrapolated it for the bigger screens.

The Result

At the end of the day, we were able to build a product that is 4x faster than the brand's competitors' sites, and is able to provide customization options & transparency levels for the management that were previously unavailable to them. As the brand's product line grows, so does the web site, and this platform will act as a foundation to scale rapidly in the short-term, with several upgrades already slated for release in the next quarter.

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