The Collection is a horror movie released in December 2012. The movie is about a man who escapes from the vicious grips of the serial killer known as "The Collector" and is blackmailed to rescue an innocent girl from the killer's booby-trapped warehouse.
The Collection producers wanted to tap into IGN’s fan base and appeal to the “Collector” in them. We created a horror-themed Facebook app in which the user was asked to collect 5 of their favorite video games. Upon completing their collection, users were asked to watch the trailer of the movie after which they would be entered into a sweepstake.
More than 4,000 Entries
More than 2,000
More than 5,000 Times
The campaign was a huge success as the goals were met within 1 week. There were over 4000 entries received with 2000 new fans added to the IGN Facebook Page. The fans shared the app with over 5000 of their friends which in-turn garnered even more publicity for the movie than originally anticipated.
Launch Application
Having Cygnis Media as our programming partner, is the equivalent of having Mohammad Ali helping you in a schoolyard fight. 1.) You will win. 2.) You will win big!
In addition to an impressive efficiency & attention to details, Cygnis Media are app developers who proactively offer suggestions based on latest trends to help improve UI.
It is always a pleasure working with Cygnis Media! They are responsive and proactively offer solutions to meet our growing and complex needs.
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