The Collection is a horror movie released in December 2012. The movie is about a man who escapes from the vicious grips of the serial killer known as "The Collector" and is blackmailed to rescue an innocent girl from the killer's booby-trapped warehouse.
The Collection producers wanted to tap into IGN’s fan base and appeal to the “Collector” in them. We created a horror-themed Facebook app in which the user was asked to collect 5 of their favorite video games. Upon completing their collection, users were asked to watch the trailer of the movie after which they would be entered into a sweepstake.
More than 4,000 Entries
More than 2,000
More than 5,000 Times
The campaign was a huge success as the goals were met within 1 week. There were over 4000 entries received with 2000 new fans added to the IGN Facebook Page. The fans shared the app with over 5000 of their friends which in-turn garnered even more publicity for the movie than originally anticipated.
Launch Application
I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
