The changing landscape
Campaigns of yesterday felt satisfied with having radio, print and television coverage to reach their audience. Today however, the Internet is the cornerstone of all serious marketing campaigns. Although banner advertising on the Internet has been around for over a decade, it’s effectiveness has seen a serious decline as people’s attention spans and tolerance for them shrinks. Now, the space is ruled by apps (applications) which are a much more creative and engaging method of utilizing the online medium to reach an audience.