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Cygnis Media Blog

Discussing the latest in the Facebook, web and mobile apps world.


Facebook Is Telling Brands About Their Ad's Relevancy

Facebook Is Telling Brands About Their Ad's Relevancy

This audience based response will help Facebook to score an ad’s relevance after it has been displayed 500 times.

Cygnis Media Editor

What is Programmatic
Advertising?

What is Programmatic Advertising? and How it works?

Programmatic advertising is an automated process of buying, placing and optimizing ads through a computer software.

Cygnis Media Editor

SM Campaigns Need To Look Beyond Facebook & Twitter

Social Media Campaigns Need To Look Beyond Facebook & Twitter

With modern day analytics and a digital attribution model in place, we can gauge social media success.

Cygnis Media Editor

3 Steps For Brands To Win At Mobile Loyalty In The Future

3 Steps For Brands To Win At Mobile Loyalty In The Future

A mobile based, data driven loyalty program is an efficient solution to build a long-lasting customer relationship for your brand.

Cygnis Media Editor

Tips to Build a Holiday Marketing Campaign

Tips to Build a Holiday Marketing Campaign

A business equipped with up-to-date technology and a good marketing plan will surely have a good holiday shopping season.

Cygnis Media Editor

Design Mistakes Your Brand Should Avoid

Design Mistakes Your Brand Should Avoid

Having a well thought out UI & UX for your brands is getting more important by the day as trends shift towards the online space.

Cygnis Media Editor

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