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14 Jun 2013

Facebook Marketing Tips to Attract Genuine Fans

Brands are flocking to Facebook competing for its 1.11 billion user base. To attract fans to their Facebook pages, companies start contests and promotional offers through applications or Facebook landing tabs. Once the word gets out there, you can have all sorts of people signing up for the offer. You need to be able to sift out people who really care about your brand so you can focus on their needs. Some Facebook users will only use the app to get material gains and won’t look back twice on your page. How do you filter the real fans from the spam?

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24 May 2013

The Modern Marketer

Marketing is an important business function that works in a challenging environment. The scope of marketing is continuously changing because the expectations of customers are always fluctuating. Marketers today are forced to be on their toes as they thrive to build customer relationships. To be a successful marketer today, you need to learn much more than the basic concepts of marketing itself. You have to keep evolving and most importantly, you have to be creative.

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20 May 2013

6 Rules of Marketing Strategy for the Digital Age

As consumers become more familiar with digital technology, businesses are evolving their marketing strategies to meet expectations. Websites and applications are now considered an essential part of a brand’s presence. The digital age is making it possible for brands to connect with their clients all over the world and reach out effectively to their specific target audiences. However, with so much reach, it is easy to get befuddled and make mistakes while communicating to your audiences digitally.

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30 Mar 2013

Using Social Media as a Business Reputation Manager

Every business has a reputation to make – or uphold. Think of your business as a person. What would you want people to perceive about you when they meet you – or take a first look at your website? Your business reputation stems from your ranking, your clientele and most importantly, from your interaction with customers. It is here that most businesses make mistakes and lose credibility. Online social media today provides the perfect opportunity for businesses to curate their reputations, if they know how. Here’s a little bit about how you can start.

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15 Mar 2013

5 Tricks for Businesses Using Mobile Apps

Mobile is taking over the world by storm. In the US alone, 48% smartphone users have confessed that they discover brands through apps. This makes a staggering 1.5 billion users in the US for whom mobile apps are the number one source for advertising. With the majority of consumers on the move, brands are making creative strategies to use this medium to get their message across to their target audience. One of the ways of engaging your mobile audience is to develop smartphone applications.

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