According to Keynote’s Mobile User Survey, 46% of users found it difficult to interact with mobile web pages and were frustrated with the experience. These days, people expect websites to have mobile friendly designs, which lays the foundation for good user experience.
What is UX?
UX is the users’ experience when they interact with the design. The emotions invoked by the design upon interaction, creates the overall experience. There are different elements of UX, like Adoption, Value, and Usability. A user interacting with an e-commerce website clicks on a shirt and the resulting web page also shows a list of related items like jeans, shoes and other accessories. This is adding value to an action performed by a user.
How to save your user’s time by developing good UX?
Developing UX that saves time for users involves a lot of research, analytical thinking and creativity. Here are a couple of things that may help save users’ time:
1. Know your users
The first thing UX designers should do is to know their users. This can be done through different methods. Some UX designers do extensive online research, some use questionnaires to get actual feedback from users, and some create user journeys. A user journey is a step by step flow of a user’s interaction with the web page. All these methods are useful to learn about your user’s requirements and needs.
2. Tackle complex problems with the simplest solutions
There may be multiple solutions for a complex problem, but the trick is to choose the simplest solution. One way to choose a solution is to analyze its impact and simplicity. The time consumed by a signup form may prove too much for an average user, and he may retract. This can be solved by integrating a single click signup through social media accounts, or limiting fields to only get the most vital information up-front.
3. Eliminate repetitive tasks
Repetitive tasks are boring and can force users to run away from the website. For example, logging into your account is a repetitive task, which can be reduced to a manageable task by adding options like “Remember me on this computer” or “Keep me signed in until I log out”.
4. Invest the time in improving performance
5. Back your ideas with data
Your UX concept may be great and creative. However, it has no value until it is tested. So, test your UX rigorously and collect all the data you can during the test to back your UX concept. One way to test your concept is to perform the A/B testing. A/B testing lets you test the performance of two variants of your web page.
Saving time through good UX is not an easy task. Yet, it is achievable through research, analytical thinking, innovation and creativity. We have discussed a couple of things in this post that could help. We welcome you to add value to this post by giving your feedback and comments.